Project Overview
‘On The Wall’ – A Multi-artist gallery platform – is a collaborative online art gallery platform designed to showcase the work of multiple independent artists in one curated space. The concept is designed by Janelle Hickson, and allows artists to upload, categorize, and present their artwork in a sleek, gallery-style interface — giving users an immersive “art-on-the-wall” viewing experience from any device.
Built for all creatives, from painters, illustrators, photographers, digital artists, to sculptors, fabricators and all other mixed media creators, the platform provides each artist with:
Individual profile galleries
Artwork spotlight pages
High-resolution image display
Category and medium filtering
Easy submission and onboarding
The goal was to create a minimal, modern, and timeless digital exhibition space that lets the artwork speak for itself while offering scalability for future artists and collections.
Design Goals & Deliverables
| Objective | Implementation |
|---|---|
| Create a gallery-style browsing experience | Masonry grid layouts with hover previews |
| Support multiple artists & future expansion | Modular CMS structure with dynamic routing |
| Prioritise visual impact | Full-width image presentation with neutral backgrounds |
| Make navigation intuitive | Category filtering (Medium, Style, Artist) |
| Boost discoverability | SEO-friendly art titles, metadata, and image optimisation |
Tools & Technology Used
WordPress / Webflow / Custom HTML+CSS (select platform)
Lightbox & Masonry Layouts for visual browsing
Responsive UI Design for mobile, tablet, and desktop
SEO & Schema Markup for artworks and artist profiles
Need a custom portfolio or artist showcase website?
I design elegant, high-converting gallery platforms for artists, photographers, and creative collectives.
